Video as a doorway to your website

With Google giving more and more attention to video in the search results one can really gain a good deal of traffic by utilizing video search engine optimization. I stress the word “optimized videos” because its not just about uploading videos to YouTube and other sites. Its about making sure that the videos are tagged with the right keywords in the right places for the search engines to pick up and drive relevant traffic to your website.

Here are some tips for optimizing videos on your own site. Take the source video file and infuse it with your keywords; in the Title, Description, and Keywords tags. Make sure your video is the main feature on a page and surround it with relevant text and embedded links.